Modular system architecture
EINSTONE Smart Retail is a modular system that is able to bring together all relevant customer data – whether offline, online or mobile. The system is made up of elements for location-based marketing, analytics (including a dashboard), and beacon management. Existing CRM/POS systems and location-based apps can also be connected up.
The graphic shows the components that are included in the EINSTONE smart retail solution:
- Beacon hardware management: Provision of the EINSTONE beacon modules
- EINSTONE suite (dashboard) with customer-specific reports: Display of redeemed coupons, completed campaigns, etc.
- Campaign management: Development of personalized offers, invitations, etc.
- Push notification generator: Activation of the campaign as a push notification directly to the customer’s smartphone
- Analysis of CRM, POS and sales data: Display of sales data like amount, number, etc.
- Analysis of customer insights: Collection of customer-specific data like name, customer number, etc.